Proudly Canadian, Nat Yaeger is an avid musician, passionate music fan, and rising industry executive. In 2021, Nat joined the industry full-time as alongside a trio of industry heavyweights as label manager for their newest venture, vnclm_ (vin•cue•lum). Based in LA, the label operated under Atlantic Records/Warner Music Group with an expert team specializing in artist development and innovative digital marketing, helping launch young artists on a path to success.
With an ear for authentic talent, Nat has helped champion the careers of breakout artists like Arden Jones, Flyana Boss, and Royal & the Serpent, while nurturing emerging voices including Holywatr, Flawed Mangoes, Attica Riots, VVonder and more. Based in Dallas (but at home anywhere music thrives), Nat emphasizes building genuine artist relationships that transcend the traditional approach. Combining tireless artist advocacy with forward-thinking digital strategy, he serves as a true creative partner in an ever-changing industry.